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25 Purpose Statements, die Hoffnung machen

25 Purpose-Statements, die Hoffnung machen und verpflichten: »Democracy dies in darkness« (Washington Post), »To create a better everyday life for the many people« (IKEA), »To nourish people and the planet« (Whole Foods), »To act for human progress by protecting what matters« (AXA), »Health for all, hunger for none« (Bayer), »To feed and foster communities« (McDonald’s), »Bringing health through food to as many people as possible« (Danone), »To inspire the limitless potential in every girl« (Barbie), »Health for all, hunger for none« (Bayer), »Reimage fashion for the good of all« (Zalando), »A world beyond cash« (Mastercard), »Creating a world where anyone can ›belong anywhere‹« (Airbnb), »Seamlessly connecting Europe with the warmest welcome in the sky« (Easyjet), »Create the beauty that moves the world« (L‘Oréal), »To make our world more human by connecting lives« (Telefonica), »Creating a taste of home« (Dr. Oetker), »We pioneer sustainable aerospace for a safe and united world« (Airbus), »Living a life in practice leads to a more purposeful life – on and off the mat« (Lululemon), »We connect for a better future« (Vodafone), «We create chemistry for a sustainable future« (BASF), »Care for human touch to inspire togetherness« (NIVEA), »Improve the lives of the world’s consumers, now and for generations to come« (P&G), »To unlock the potential of human creativity« (Spotify), »To celebrate integrity in its most humble and true form« (The Ordinary), »Creating better days and a place at the table for everyone« (Kellogg’s).

In meinem neuen Band Brand Purpose geht es darum, warum Marken gerade jetzt nicht nur einen Purpose brauchen, sondern diesen auch als eine unternehmerische Selbstverpflichtung begreifen sollten.

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